The $1,290 Balenciaga “T-shirt shirt” goes viral
Pushing all those social media buttons and getting everyone het up to such an extent that they have just become complicit in making an item in the men’s collection a veritable phenomenon simply on the back of an Instagram post. When will we stop swallowing the bait? One moment there’s a picture online, and the next it has spawned 1,000 memes — all of which lead back to the source, and all of which play right into the hands of the very canny designer Demna Gvasalia. He understands as well as anyone how to ride the hype cycle and bend the free-floating and often indiscriminate desire of the digisphere to use fashion as target practice to his own advantage. It is, of course, of the T-shirt shirt, a men’s wear product from the Balenciaga fall 2018 collection that is exactly what it sounds like: a cotton T-shirt twinned to a cotton button-up shirt in complementary colors that can be worn with the long-sleeved shirt draped on the front, or the T-shirt draped off the back. It costs
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